Od 2012., cigarete ce se u Australiji prodavati u uniformnim kutijama bez znaka, na kojima ce pisati samo o kojoj se vrsti cigareta radi, uz i sada obavezno zdravstveno upozorenje sa slikom:
Government to demand no frills cigarette packetsAustralia is set to become the first country in the world to introduce plain packaging for cigarettes.
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The World Health Organisation (WHO), in its Framework Convention on Tobacco Control, advises authorities to "consider adopting measures to restrict or prohibit the use of logos, colours, brand images or promotional information".
Tough government regulations on tobacco advertising have reduced smoking in Australia from 30.5 per cent of the population aged 14 and over in 1988 to 16.6 per cent in 2007.
The Government is aiming to cut smoking rates below 10 per cent by 2018.At last, truth in cigarette advertising ...
The tobacco industry has long acknowledged the huge importance that packaging has within the marketing mix. In 1995, a tobacco industry executive summed it up perfectly, ". . . if you smoke, a cigarette pack is one of the few things you use regularly that makes a statement about you. A cigarette pack is the only thing you take out of your pocket 20 times a day and lay out for everyone to see. That's a lot different than buying your soap powder in generic packaging."
Plain packaging is nothing short of a triumph for health promotion and chronic disease prevention. In studies with young people, plain packs were perceived as dull and boring, cheap-looking and reduced the flair and appeal associated with smoking. Conversely, the industry has invested heavily in researching and designing packages that serve to increase the appeal of smoking. In the industry's own words, packs aimed at younger women should be "slick, sleek, flashy, glittery, shiny, silky, and bold". A brown box featuring a diseased lung can hardly be seen as fitting this glamorous description....
No doubt hardened smokers will scoff at the notion that plain packaging could possibly influence their decision to either quit or to keep smoking. But this is certainly not the case for younger, new smokers. Just as designer clothing, fashion accessories and fast cars serve as cues to style, status and character so too can a cigarette pack reinforce social identity. Under these new packaging laws cigarette packs will only serve to signify addiction, disease, and death. Finally, there will be some truth in cigarette advertising.
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