THE UNVEILING OF OUR NEW CAR WILL BE BROADCAST LIVE ON THE SKY SPORTS WEBSITE.
It's nearly time to pull the covers off the VJM10!
The world's media may be heading to Silverstone to catch their first glimpse of our 2017 contender, but our fans and friends from all over the planet can tune in to participate in the event that marks the start of the new season - from the comfort of their homes.
The VJM10 launch will be broadcast LIVE on the Sky Sports website: join Natalie Pinkham and the voice of Formula One in the UK, David Croft, as our drivers unveil the car that carries our hopes for the season.
The live stream starts at 14:00 UK time on Wednesday 22 February. Fans can also tune in to a special edition of #AskCrofty in a dedicated Facebook Live broadcast at 16:45 - so get your questions ready!
The 2017 season is here - it's time to Feel the Force once again!
Force India 2017
Posted 21 February 2017 - 15:16
Posted 22 February 2017 - 03:43
The India-licensed Formula 1 racing team Sahara Force India has signed a sponsorship deal with the Cyprus-based forex broker FXTM for the new season.
FXTM becomes "Official Forex Partner" for the team, which caught the motorsport world’s attention when they finished fourth in the Constructors Championship in 2016, beating traditional heavyweights such as McLaren and Williams that operate with higher budgets.
While the value for the deal has not been revealed, generally speaking, the rear wing, sides of the air intake box and the sides of the car itself are prime logo positions, and a sponsorship deal with a top team involving any one of these locations is likely to cost about £15 million (Dh68.4m). At the lower end of the spectrum, small logos are often found along the lowest edge of the chassis, but even these are sold for around £1m with a high-ranking team.
Force India tackled the 2016 season campaign with a relatively modest €105m (Dh407.4m) budget, but managed to get Sergio Perez on the podium on two occasions to claim the constructors’ championship fourth slot with 173 points, at a cost of €607,000 per point, according to Grandprix247.com.
Despite the eyewatering figures, that was a good return on investment compared with others such as McLaren, the fourth-biggest spenders, with a budget of €217m committed to their campaign. It was a podium-less season for their two world champion drivers Fernando Alonso and Jenson Button, who together scored 76 points, at €2.9m per point.
Sahara Force India will be hoping to improve on last year’s efforts and the much-anticipated unveiling of the team’s new car for this campaign will take place tomorrow, February 22, at the UK’s Silverstone racetrack. The opening race of the season is on March 26 in Melbourne, Australia, with Abu Dhabi once again hosting the final race on November 26.
"The Sahara Force India team was a natural choice for us, they reflect the values and goals of our company, and there are some interesting synergies. Like us, they are young and dynamic, growing in size and stature and have their eyes firmly set on the top spot of the podium," said Olga Rybalkina, the chief executive of FXTM, which was formed in 2011.
F1 has undergone a huge change in the past few months with Liberty Media becoming the owner of Formula One racing, recently completing the transaction that represents an enterprise value for F1 of US$8 billion and an equity value of $4.4bn. There may be more changes ahead; Liberty last week signalled that it may put the brakes on the $100m annual prize money bonus received by Ferrari, the biggest name in the series.
Ferrari gets numerous financial and governance benefits including a guaranteed annual prize payment of around $100m before their cars even leave the pits, according to F1.com.
Liberty’s theory is that a more financially balanced field would improve the spectacle of F1, which in recent years has been dominated by one team – reigning champions Mercedes. In turn Liberty believes this would boost Ferrari’s sponsorship takings and outweigh any loss of its bonus.
This year heralds a new driving pairing for Sahara Force India, formed a decade ago, with Esteban Ocon replacing Nico Hulkenberg and joining the Mexican Sergio Perez, who has been with the team since 2014. Perez is understood to bring approximately €10m to €12m in sponsorship to Force India, according to James Allen, an F1 broadcaster who is also F1 correspondent for the Financial Times.
The team is based in Silverstone, United Kingdom, and was formed in October 2007 when a consortium led by the Indian businessman Vijay Mallya and Dutch businessman Michiel Mol bought the Spyker F1 team for €90m.
Sahara Force India teams up with fashion label Farah
SAHARA FORCE INDIA IS PLEASED TO WELCOME FARAH, THE LONDON-BASED FASHION BRAND, AS OFFICIAL APPAREL PARTNER FOR 2017.
Farah’s association will involve supplying team members with a range of clothing to be worn while travelling to and from race and test events. The latest Farah designs will be issued to the team this week in preparation for the season-opening test session in Barcelona later this month.
The relationship with Sahara Force India marks the continuation of Farah’s ambitious plans to take its designs to new audiences around the world and capitalise on the global appeal of the sport. As well as kitting out the team, they will activate an extensive social media and sports marketing campaign supporting the partnership.
Vijay Mallya, Team Principal and Managing Director, Sahara Force India: “It’s important for our team to be stylish and comfortable while travelling around the world and we are delighted to team up with Farah. The designs they have chosen for our team include some classic lines that reinforce Farah’s reputation as a traditional brand with a contemporary twist.”
Mark Mccann, Brand Director, Farah Menswear: “We are delighted to join Sahara Force India as their Official Apparel Partner for 2017. They represent one of the youngest and most exciting teams in Formula One today as they continue to take on the established players in this extremely competitive sport. We believe both brands appeal to a similar young audience and it’s been a real pleasure to dress the team members in our collection. We look forward to an exciting year working together and the opportunity to celebrate Sahara Force India’s continued success story.”
Farah has been worn proudly for almost 100 years by some of the world’s most stylish men. Today, the golden F continues to be a badge of honour amongst creative professionals, musicians and opinion leaders.
In a market where brands with heritage often look backwards, Farah looks to what is happening today in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth cultures and style tribes of the 70s and 80s, Farah has heritage but never relies on it. Instead, the brand’s unique story is used to maintain credibility and relevance in today’s world.
FORCE INDIA ANNOUNCE FORESIGHT & VISION AS 2017 PARTNER
The Silverstone-based Sahara Force India F1 Team has named Foresight & Vision as a partner for the upcoming season.
Drivers and team personnel will sport Eye Respect and LDNR sunglasses at events in a partnership that introduces the brands to the Formula 1 paddock. The handcrafted eyewear range have been described as fashionable yet practical, and are favoured by discerning users worldwide, with both the car and the suits of drivers Sergio Perez and Esteban Ocon set to display the LDNR logo.
Vijay Mallya, Team Principal and Managing Director, is excited at the prospect of a little more style gracing the paddock.
“I’m very excited to begin our collaboration with Foresight & Vision,” he said. “Formula One is the most glamorous global sport and a great match for a fashion brand.
“Eye Respect and LDNR have developed a wonderful range of glasses and sunglasses, which combine colour, style and elegance – the perfect addition to the Formula One paddock.”
Jonathan van Blerk, CEO and Creative Director of Foresight & Vision, is looking forward to bringing his products to a new audience.
“Working with Sahara Force India is a perfect fit for our brand,” he added. “The Formula One environment gives us a fantastic opportunity to tell the world about our products and I’m truly delighted to begin our partnership with Sahara Force India.”
Edited by /13/Ален Шмит/, 22 February 2017 - 03:45.
Posted 22 February 2017 - 15:13
Edited by /13/Ален Шмит/, 22 February 2017 - 15:15.
Posted 22 February 2017 - 15:29
Uh kako je ovo zanimljiv auto.
Mnogo toga su pokušali da zamaskiraju, ali čiča ima dobro oko. Ako je na nekom autu prednje krilo besmisleno onda je to ovde. takođe ajkulino peraje teško da će ostati ovakvo.
Ali zato nos je vrlo interesantan. Vidi se velika želja da se stabilizuje vazduh na prednjem kraju i da se "zakucaju" prednji točkovi za podlogu. Čitava ova priča oko proreza na nosu teži da smanji opterećenje prijanjanja na prednjem krilu i da dozvoli agresivnije profile u pogledu max brzine.
Zato treba očekivati da će FI i ove godine biti jako dobra u pogledu max brzine bez prevelikog gubitka prijanjanja u brzim krivinama.
Ukratko, o tome se ovde radi. Pokušaj tipa "i vuk sit i ovce na broju".
Videćemo da li će ovo da radi.
Posted 22 February 2017 - 18:31
Ja sam na sedmom nebu...ne pamtim ovoliko divote na predstavljanjima...
Posted 22 February 2017 - 19:39
Nema S duct-a..
Jako interesantno strujanje vazduha oko nosa bolida
Posted 22 February 2017 - 22:48
Posted 23 February 2017 - 13:47
Posted 23 February 2017 - 13:54
Force India F1 team explains VJM10's 'unfortunate' nose step
Force India has explained that the "unfortunate" steep drop on the nose of its 2017 Formula 1 car is the result of wanting to exploit a restrictive area of the rules.
The team's VJM10 broke cover at Silverstone on Wednesday, featuring an eye-catching nose design as well as a bigger shark fin than any of the other teams to have launched so far.
Technical director Andy Green said the nose step was a result of Force India's chosen suspension design, coupled with an area of the rules that limits what teams can do in that area of the car.
"We have tried to exploit an area of the front suspension regulations that improved the characteristics of it from a mechanical perspective," said Green.
"It does mean that because of the way the regulations are worded, we cannot merge it into the nose as we would like.
"There is an exclusion box that we have to respect, so unfortunately we end up with a little bit of a 'forehead', as it is called."
Force India's car also launched with the most radical nose design so far, but Green said the fork-like solution was just an evolution of the nostril set-up it has used since the middle of 2015.
"It is the same concept," he added, confirming that by opening the nostrils up at the bottom it allows more air to get through to the underside of the chassis, and the car does not feature an S-duct.
"It is a different looking nostril as we had last year - the same philosophy. We just opened it up a little bit more."
Green also confirmed that the specification revealed by Force India on Wednesday is "exactly" how the car will look when it first leaves the pitlane at the start of pre-season testing at Barcelona on Monday.
Posted 24 February 2017 - 11:53
Iz FI su jos na kraju prosle sezone poslali iskrenu poruku sto se tice ove: Nase nade su da cemo odraditi dobar posao, a da ce ostali nesto zajebati.
Edited by Ripper, 24 February 2017 - 11:53.
Posted 03 March 2017 - 20:52
Is Force India about to see pink?
This could be a first initiated by Force India as we actually can't remember a pink Formula 1 having ever raced in a Grand Prix.
According to Gemany's Auto Bild, the Silverstone-based outfit is currently in talks with BWT, an Austrian water technology company.
BWT is no stranger to motor racing, having sponsored Lucas Auer’s Mercedes DTM car in a pink livery in 2015. The company is also involved in Formula 4 2017.
"A condition of BWT's sponsor agreements is always that the cars are painted pink," Auto Bild said.
Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness.
It's hardly an image we would associate with a proper Formula 1 car driven in anger but we guess there's a first for everything.
Can't wait to see Vijay Mallya and the boys on the pitwall looking like a huge array of cotton candy!
Znam da je ovo patka ali ako se planira rozo livreje uskoro neću ništa priznati ako ne sliči Poršeu 917/20 "roze svinja" iz 1971