Edited by alberto.ascari, 05 September 2017 - 15:45.
Posted 11 September 2017 - 21:56
"LaFerari Aperta" prodat za 8,3 miliona eura
Aukcija je organizovana povodom 70. rođendana Ferarija, a oboren je i svjetski rekord jer je LaFerrari Aperta postao najskuplje prodato vozilo u 21. vijeku
Luksuzni Ferarijev model "LaFerari Aperta" prodat je na aukciji za 8,3 miliona eura.
Aukcijska kuća Sotbi održala je javnu licitaciju u kompleksu Ferarijeve fabrike u Italiji, na kojoj je prodat ovaj luksuzni model koji još nije ni montiran.
U aukciji se nadmetalo 12 kupaca, a najuporniji se izborio za auto za 8,3 miliona eura.
Uprava Ferarija izrazila je zadovoljstvo prodajom, koja je dosegla dvostruko veću cijenu od prvobitno procijenjene vrijednosti automobila, prenosi N1.
Aukcija je organizovana povodom 70. rođendana Ferarija, a oboren je i svjetski rekord jer je LaFerrari Aperta postao najskuplje prodato vozilo u 21. vijeku.
Proizvedeno je ukupno 210 primjeraka modela "LaFerrari Aperta", a neimenovani vlasnik je kupio poslednji model koji je još u fazi montaže.
Kompanija Ferari će kompletan iznos od deset miliona dolara donirati humanitarnoj organizaciji Save the children.
Posted 10 October 2017 - 15:56
Ferrari president Sergio Marchionne says his team has paid the price for ‘ignoring’ quality control, but is adamant it is not too late to rescue its Formula 1 season.
Sebastian Vettel’s title hopes have been all but dashed after a crash in Singapore, followed by engine troubles in Malaysia and Japan, have allowed rival Lewis Hamilton to open up a 59-point advantage in the standings.
Although Marchionne has expressed some frustration about a 59 euro spark plug costing the team so dearly, he has again renewed his belief that Ferrari needs to ramp up its quality control.
“It was a technical nonsense that had an impact on a car that costs millions of euros,” said Marchionne in an interview with Italy’s Class CNBC television channel.
"We must renew our commitment regarding the quality of the components coming to F1. It's a problem we've probably ignored over time because it was never of much importance.
"But now we've had at least three occasions where we've really seen the devastating impact on performance. We'll fix it.”
Although disappointed at what has happened recently, Marchionne believes that the pace of his team’s car means there remains the chance to pressure Mercedes.
"Without being arrogant, I think it [the car] is at the same level if not better than Mercedes today," Marchionne added. "I'm sure if we'd not had any problems like in the last three races, we would be having a different discussion."
Marchionne still sees potential to end the season well, as he said his team must not lose belief in itself.
"The season is not lost, there's still all to do," said Marchionne. "I won't talk of bad luck, I don't believe in it. The important thing is to not lose the confidence that has brought us so far.
"I'm delighted with what the team has done and I have tremendous confidence that in the next four races we will be able to close most of the Mercedes gap."
Jaoj, pametnijisi kad cutis....
Posted 13 October 2017 - 21:42
BUXTON: Sympathy for the Devil
Friday, 13 October 2017
By Will Buxton / Images by Dunbar, Tee/LAT
It wasn't supposed to be like this. It wasn't supposed to all come undone. This was the year it all came good. This was the time for celebration and glory. But it won't be. The golden goose is stuffed and in the oven. Stick a fork in her, she's almost done.
There seems little doubt now that Ferrari will miss out on both Formula 1 World Championships in 2017. Their stated aim had always been the Constructors' trophy, but such was their policy toward their second driver that they lost a realistic shot at outscoring Mercedes a long time ago. In the past six weeks, the headline-grabbing Drivers' title has all but slipped from their grasp, too. Truly, this season will go down as the Scuderia's annus horribilis. It will hurt the fans. It will hurt the team. And it will cost some their jobs.
It had all looked so good, of course. Winter testing had been impressive and promising. Ah, we all said, we've seen that before. But when Australia came around, the pace remained. The car was fast. This time round there was no flattering deceit. The winter times showed themselves to be a warning, not the false dawn they had so often proven to be. This was it.
As the year went on, it became clear that while Mercedes had created a quick but awkward "diva," Ferrari had at their disposal a car for all courses. No matter the track layout, the heat or the weather, it was the red cars that showed themselves to be the ones to beat. Red Bull were floundering. Mercedes were yo-yoing. And Mattia Binotto had created their superior. In almost every area.
But Ferrari has thrown away their biggest chance in a decade.
It's not the making of a moment, of course. The roots of this failure were set in motion years ago and as with most Italian tragedies are inexorably linked with politics and ego.
It seems astonishing to think that it has been a decade since Ferrari had a drivers' title, and almost as long a wait for the Constructors' crown. Coming out of the Todt era was always going to be hard but in Stefano Domenicalli the team had an erudite racer who understood the sport and the company's politics. A quiet man he may have been but he was a brilliant operator and a man who deserves no ill feeling from the tifosi. Under him there seems little doubt the Scuderia would have continued to fight for championships.
But he was ousted, replaced by Marco Mattiacci, essentially a car salesman whose most notable accomplishment seemed to be the permanent and non-ironic wearing of a pair of Roy Orbison-esque Ray Bans. The appointment of Mattiacci came as Luca di Montezemolo's reign as the overlord of Ferrari came to an end. Mattiacci was in essence the first Sergio Marchionne appointment, and reflected a new direction for the team.
But Mattiacci was not the man for the job, that much had been obvious from the first day. He was out of his depth and the team stumbled beneath him. After less than a year at the helm he was replaced by Maurizio Arrivabene (above), one of the top marketing men at Philip Morris. "The Marlboro Man" had sat on the F1 Commission for years, but much as Mattiacci was not a sporting man. He was a marketeer, and his initial influence seemed positive as he played up to the cameras and made a point of, on the surface at least, attempting to engage a fanbase the Ecclestone era had pushed further and further away from the sanctified bubble of The Paddock.
The truth however was that Ferrari was being turned into something far removed from its glory days. From a place of process, structure and racing excellence, the most storied name in motorsport was being turned into a place of chaos, confusion and acrimony.
Many will say that Arrivabene was a puppet for Marchionne, a yes man like Mattiacci before him who simply took his paycheck and followed orders. The truth isn't so black and white. For while Arrivabene undoubtedly operates in the shadow of his absolute boss, his style of leadership and the responsibility for the direction the team has taken is all his.
Arrivabene is loyal to those around him, but possesses an intense paranoia. Almost from the off, the team became increasingly closed. F1 squads are secretive at the best of times, but thick walls were built up around Ferrari in a manner nobody within the sport could remember, less still comprehend.
Speaking to those who know Arrivabene well and have worked closely with him over the previous decades, it is clear to see why and how the Ferrari of today has been created. The Italian only knows one thing, and that is absolute rule by abject fear. His fiery personality and obsessive paranoia create a whirlwind of anxiety and panic, where nothing and nobody is good enough and where everyone is under constant scrutiny and suspicion.
Ferrari's glory days in the 2000s were built on delegated responsibility. Today, the dread and apprehension that has permeated every layer of the team means that people are so busy looking over their shoulder and so focused on keeping out of trouble that they've taken their attention away from the details and allowed simple mistakes to creep in. These small errors, from process and structure to manufacture, have had telling end results.
This swing within the internal atmosphere at the team has led to a shift in the squad's outward appearance and attitude, too.
Ferrari, and its employees, have always had an ego. There's a huge level of pride that comes with pulling on that red shirt. But when that pride and ego are mixed with the fire of cynicism and obsession, they make a potent and unsavoury combination. Under its current management, Ferrari has stopped being a place of harmony and passion and is instead now a seat of hostility. Those bedecked in red push their weight around, physically abusing anyone in their way. People are shoved and thrown, the first instinct of those in the team being to berate and to shout, to snap aggressively.
It's no longer enough to pass it off as arrogance. It is belligerence of such ferocity as to be insulting.
It has even rubbed off on the team's drivers. Kimi Raikkonen was once known as the Iceman, and while most of his radio outbursts maintain a certain carefree nature, even he has been heard brusquely screaming at team members. The same is true of Sebastian Vettel. We all know that he has a tendency toward the petulant, but the manner in which he has gone about his racing in 2017 has, at times, been born not of mild irritation but of pure unbridled anger. Baku was the perfect example of that. How could his frustrations have allowed themselves to bubble up into such unbridled fury?
Because such emotions are the norm at the new Maranello. A team run by fear operates through anger.
Once our sport's most precious jewel, Ferrari is quickly losing its shine.
It has lost control of its narrative, too. The wall of secrecy within which this festering distrust and vile temper has been fed is reflected in the message being portrayed to the world at large for the team has nigh on closed itself off to the media, a strange thing for a team run by a marketing man to do. I have never witnessed anything like it. And people's sympathies have started to run out.
Yet not for Vettel. For he remains a shining light.
He is still the man thanking every member of the team on the occasion of his retirements. He is still the man thanking the fans. He is the one who refuses to throw the team under the bus, instead taking the burden of responsibility upon himself and refusing to kick his boys when they are down.
In a sea of such swirling antagonism, and despite his own aggression being fed by the bitterness that churns around him, he is the one able to find peace and to raise his head above the noise to attempt to bring calm. He is now the one creating the team's future and giving it direction. He is the one that has taken it upon himself to attempt to heal the divisions created over the past four years of poison.
Rumors have been rife in the Formula 1 paddock all season that, with the 2017 championships wrapped up and returned to Maranello, Maurizio Arrivabene would be thanked for his service and allowed to walk away with his head held high. With any hope of those championships dwindling, it appears his departure will now not be feted in glory, but failure. He's out at the end of the season, whatever happens. That the team has imploded at the moment of potentially its greatest triumph is testament to the manner of his management.
It fills nobody with any delight to see what Ferrari has become. I grew up with a watercolor of the great Ferrari champions on my wall. They are a team and a brand synonymous with racing glory and the greatest passions of our racing world.
To see the team become a snarling, rabid gang of thugs under the eye of their lupine team principal has been a tragedy. One can only hope that the mistakes of the previous years have been witnessed and understood and that, should a new team principal be appointed next year, whomever Marchoinne places in control returns calm, structure and confidence to the Scuderia.
Enzo Ferrari once said that racing cars were neither beautiful nor ugly, but became beautiful when they won. Does the same ring true for racing teams?
This should have been Ferrari's greatest year in a decade. Instead it has brought into stark relief the very worst facets of what the team that defines this sport has become and the ugliness that has permeated its soul.
Win or lose, one can only pray that Ferrari soon finds again the beauty and grace which was at one time its hallmark.
Posted 17 October 2017 - 15:32
Passion and Ferrari
October 17, 2017 by Joe Saward
My friend and colleague Will Buxton has written passionately in recent days about the state in which Ferrari finds itself. He believes that through driving flaws and unreliable cars, not to mention picking Kimi Raikkonen as the second driver, the team has wasted a World Championship-winning car and, as a result, heads will roll. He also points out also that the team’s inexplicable communication policy (say nothing) is not very clever, something with which I agree wholeheartedly.
Ferrari as a brand is all about passion and to shut down communication and simply turn out trite social media messages (with American spellings) is not forward-thinking. The team’s press officer (he may have a fancier title, but doesn’t deserve it) wanders around, looking like he fell out of an opium den. The team staff seem frightened to be seen talking to media and, as Will pointed out, they seem frightened, full stop. Looking in from the outside can give a false impression, just as it can bring insight, but I sense the same thing.
Entire books have been written on the question of leading by respect, rather than by fear, and why the former is more successful than the latter. It’s basically Darth Vader versus Obi Wan Kenobi. The down side of the dark side is that people who are fearful of losing their jobs become defensive, they don’t take risks, they do all they can to shift the blame on to others. They don’t work for the organisation, they work to survive.
Great leaders lead with respect. They empower those around them, encourage them with enthusiasm and energy and allow them to make mistakes. Respect moves a company forwards, fear holds it back.
If one accepts the premise that the Ferrari problem is one of fear, one has to then work out from where this is coming. Logically, it comes from the top, and by this I mean Sergio Marchionne, the chairman, who is famed for his use of the corporate stiletto (and we’re not talking heels here), despite his avuncular jersey-wearing appearance. You tell Marchionne he’s wrong and you’re likely to be filleted from the organisation. The great leader is never wrong, unless he decides it himself. So if one wants to survive in this environment, you have to do as you are told. This helps to explain why Maurizio Arrivabene, who was a big marketing banana in a major tobacco company and is obviously no fool, now finds himself with the marketing policy of a medieval castle under siege. OK, he looks like a Sherlock Holmes villain, with his thunderous glares, but there must be more to him than that. Perhaps it would be wise to let the media (aka the world) see the man behind the Heathcliff mask?
But then does it really matter? Ferrari hasn’t won a World Championship since the days of Jean Todt, half a generation ago, and yet the road cars are still selling in ever-increasing numbers. To me, this says that the racing matters – but the results don’t – unless it is REALLY embarrassing. Every time a Ferrari blows up, I have a habit of saying: “Well, I’m not buying a Ferrari”, which is true for two reasons: the first is that I cannot afford a car with a price tag of $200,000 and, even if I could, I’d spend the money on other things that I consider more important. Don’t get me wrong, Ferrari understands road cars. It is incredibly successful in this respect. Successful men buy Ferraris because these red supercars are symbols of success. Their engines scream: “Ladies, I’ve got money and room in the passenger seat for a trim little derrière.” They are status symbols first, great cars second. You never go unnoticed in a Ferrari, and to me this is largely what they are about. Ferraris scream “Oi you! Shut your mouth and look at my wad!”
Formula 1 is different. It’s about clever engineers doing great things. But it is also about communicating, telling the world what you can do, delivering a corporate message. The racing team exists to give Ferrari more glitz than rival products from the tractor manufacturer down the road. It exists as an aspirational brand. Everyone wants to be rich one day, and for reasons which are quite unclear to me, this ambition translates into buying Ferrari-badged tee-shirts and hats.
But media of all kinds are not the enemy, they are your allies and while some can be irritating and self-important on occasion, they are an essential part of the sport, telling the stories, perpetuating the romance, building the legend and, now and then, delivering messages that teams don’t think about, but need to hear, popping the balloons of delusion, into which some teams disappear.
You do not win respect by building a wall around yourself and keeping the gates shut. Perhaps they debate these things within the keep of the Maranello Castle, but one gets the impression that geese can get away with saying “Boo!” to Ferrari folk at the moment.
Everyone with a brain knows that the last thing you should do when things go wrong in an F1 team is to fire everyone and start again, a cycle that Ferrari has been known to go through now and then. The best thing to do is to figure where the problems lie and redirect the energy in the right direction. It’s Management 101, not Harvard MBA.
The World Championship is not over yet, but it’s going to take some whopping good luck to pull this title from the fire.
Let’s see what happens and Ferrari’s reaction to it. It will tell us a lot…